[2018-01-24 02:23:02 UTC] Well it's cause there's no price discovery: Advertisers on google.com basically pay whatever google says they will pay. So google has no incentive to lower their prices. Once we make these advertisers see the light and realize they can get a better deal, then google shall awake and allow other dsps to advertise on their site (and also unlike other products, google is nowhere near as dominant when it comes to DSPs) [2018-01-24 02:23:54 UTC] DSP's to pay for inventory on their site*. [2018-01-24 19:14:21 UTC] advertisers bid up the prices [2018-01-24 19:15:37 UTC] or are you saying Google lies about what other advertisers are bidding?