[2018-01-20 05:40:46 UTC] no... OK it's ADVERTISING. so you may think facebook/google are good, but they ain't: cause they both buy AND sell ad spots (ie: impressions). So no matter how much data they have, there's a conflict of interest in that since they both are DSP and SSP's, they can't HANDLE DA PRESSURE (da pricing). On the other hand, Amazon AFAIK is not a SSP yet, so they might become a mighty good DSP. As to what we are, you shall not FIND out.